ClientCentro Estético Orrala
SectorAesthetics and health
RoleMarketing plan · Brand redesign direction
Conveying medical trust with a premium image, from strategy all the way to the prescription pad.
First, the plan
Before designing, a marketing plan.
- 01Consumer analysisWho chooses an aesthetics clinic and what they need in order to trust it.
- 02Market analysisThe competition and the space available in the city.
- 03PositioningAesthetics with medical backing: a clear, premium proposition.
The patient journey
From the first contact with the brand to loyalty, with defined actions for each stage.
Brand building
Interest
Interaction
Action
Loyalty
Then, the brand
Brand redesign and corporate stationery.
With a team of designers, we redesigned the brand and carried it into every printed piece.
Folder, 24 × 12 envelope, letterhead and cards. Dark green with the gold logo gives a clinical, premium, highly trustworthy look.
In aesthetic medicine, the prescription pad and the appointment card are essential. The identity reaches the everyday items in the practice.
The same identity on social media.
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