ClientOptical Planet
LocationPunta Arenas, Chile
Period2025–2026
ServicesStrategy · Content · Paid media · Handover
A brand with its own audience in the same city as Óptica Gafas. It had to grow without competing with its sister brand.
Decisions
Before designing a single piece, we decided what each one had to do.
- 01Eye health, not just framesTurning everyday questions about vision into content that informs, builds trust and positions the store as a go-to reference.
- 02Advice as the way inTurning free advice into a communication differentiator, highlighting professional guidance before purchase.
- 03A clear call to action: book an appointmentConnecting content to a specific sales action: making it easy for interest to become an appointment.
The plan
2025 tactical calendar.
Q1Jan – Mar
Sun Promo: 50% off the 2nd pair
Student Promo
Q2Apr – Jun
Eye health
Multifocals
Black Friday (June)
Q3Jul – Sep
30% OFF frames
National holidays (Fiestas Patrias)
Q4Oct – Dec
Multifocal special: 40% OFF
Fishing season
Christmas
Jan
Sun Promo: 50% off the 2nd pair
Feb
Sun Promo
Mar
Student Promo
Apr
Eye health
May
Multifocals
Jun
Black Friday
Jul
30% OFF frames
Aug
30% OFF frames
Sep
National holidays (Fiestas Patrias)
Oct
Multifocal special: 40% OFF
Nov
Fishing season
Dec
Christmas
Work samples
What was published, exactly as it ran.
The digital strategy for Chile: monthly content for Instagram and Facebook, with the Zona Franca store as the destination.
Optical PlanetYour prescription glasses in 24 hours. Zona Franca, store 117.
The pieces are shown as they were published. No redesigns, no changes to their messages.
The handover
At the end, management was handed over to the client.
AccessAccounts and tools handed over.
CalendarThe year planned, ready to continue.
Handover documentStrategy, paid media and channels, in writing.
Next projectÓptica Gafas →